As the mobile and wireless industry continues to evolve and expand in 2010, it will move toward the cloud, begin to go green and become more social - among other things, according to Juniper Research, which recently issued a list of its top-10 global industry predictions for 2010.
1. Mobile data traffic will put strain on 3G networks: Though 3G is less than 10 years old, 2010 could be the year when 3G networks begin to fall over under the burden of mobile data, due largely to some 33.8 million iPhones that have been sold since launch.
2. The mobile ecosystem will start to go green: A combination of continuing strong global subscriber growth and ever-increasing voice and data usage levels means that the mobile industry is under increasing pressure to develop strategies which both embrace environmental sustainability and substantially reduce average CO2 emissions both in the usage phase and across the life-cycle of a handset. Jupiter research envisions that 2010 will see a surge high-profile “green” handsets, featuring recycled plastic casings, energy saving modes and preloaded “ecotainment” apps which promote sustainable lifestyles. Additionally, more handsets will come equipped with solar-powered chargers; there will be greater promotion of handset recycling schemes.
3. Mobile to head for the cloud: The surge in the popularity of mobile applications - in large part because of Apple’s App Sotre - has prompted a rethink on the optimal method by which apps can be delivered to end-users. The emergence of cloud-based platforms will be bolstered by the open standards BONDI OneAPI initiative and HTML5. Increasingly, mobile IT resources – such as storage, platforms and software – will be sold and packaged as services on an on-demand basis. The model also presents a substantial opportunity for developers, who will be able to develop apps which are portable across mobile devices.
4. New category of smartbooks to emerge: Juniper believes that smartbooks will create a new category of device, falling between smartphones and netbooks. Unlike a netbook however, the smartbook will be 3G+/HSDPA enabled, always on and have an impressive all-day battery life. If they are cheaper than netbooks, as expected, they will be even more popular. Larger screens and keyboards alone will give them an advantage over smartphones.
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