TV Report for El Palacion de Las Golosinas

Country : Argentina

Industry: Consumer goods ( Candies )

About the Client :

El Palacio de la Golosina is a premier distributor of fine candies in Argentina . Its 150 employees serve more than 3,000 customers.

About the Challenge

The company’s route management procedures had become unreliable, resulting in lost orders and inaccurate point-of-sale information. The system also did not meet their growing needs and was expensive to implement a high end solution.

About the Solution

Emser replaced the employees cell phones with Blackberry Smartphones and implemented AutoTrader, a route management and route-accounting software based on the Blackberry platform . Route Accounting is a term used to describe those applications in which goods and services are bought and sold in a mobile environment. A Route Account system allows a single representative to efficiently serve the customer, to accept purchase orders, issue invoices, and to collect payments. Real Time Location Systems (RTLS) allow you to keep track of your drivers and choose the most efficient travel route for them to take

About the Results

El Palacio de la Golosina empowered its sales force and increased sales volume without increased overhead

El Palacio De Las Golosinas - Salta Argentina

Video is in Spanish - Local TV News

Country : Argentina

Industry: Consumer goods ( Candies )

About the Client :

El Palacio de la Golosina is a premier distributor of fine candies in Argentina . Its 150 employees serve more than 3,000 customers.

About the Challenge

The company’s route management procedures had become unreliable, resulting in lost orders and inaccurate point-of-sale information. The system also did not meet their growing needs and was expensive to implement a high end solution.

About the Solution

Emser replaced the employees cell phones with Blackberry Smartphones and implemented AutoTrader, a route management and route-accounting software based on the Blackberry platform . Route Accounting is a term used to describe those applications in which goods and services are bought and sold in a mobile environment. A Route Account system allows a single representative to efficiently serve the customer, to accept purchase orders, issue invoices, and to collect payments. Real Time Location Systems (RTLS) allow you to keep track of your drivers and choose the most efficient travel route for them to take

About the Results

El Palacio de la Golosina empowered its sales force and increased sales volume without increased overhead

SalesForce Automation at ARCOR ( Argentina )

Country : Argentina

Industry : Food Manufacturing and Distribution ( Candies )

About the Client :

Grupo Arcor (ARroyito CORdoba) is a food company specialized in confectionery founded on July 5, 1951 in the city of Arroyito, Córdoba, Argentina. It's the world's first producer of candies, and the first exporter of confectionery of Argentina, Brazil, Chile and Peru. As of 2005 ( when this implementation took place ) , Arcor had 31 manufacturing plants, with 27 in Argentina alone and the remaining spread among Brazil, Chile and Peru. It is the largest producer of candies worldwide, with exports to over 117 countries.

About the Solution

EMSER installed AutoTrader and FSTracker empowering ARCOR's salesforce with the ability to access sales and merchandising information on mobile devices making the use of the same as an integral part of business processes for all sales and fulfillment activities.

Route Accounting is a term used to describe those applications in which goods and services are bought and sold in a mobile environment. A Route Account system allows a single representative to efficiently serve the customer, to accept purchase orders, issue invoices, and to collect payments. Real Time Location Systems (RTLS) allow you to keep track of your drivers and choose the most efficient travel route for them to take

After one year, ARCOR counted with 3500 Sales Reps on the field able to view and edit the following information : Orders ,Deliveries ,Customer Information,Sales Opportunities,Status of Receivables,On Site Marketing efforts,Pricing and more.

About the Results

ARCOR uses AutoTrader and FSTracker to manage at least 5000 transactions per day

Management is better able to track and measure sales rep activity

More empowered sales force

Quicker daily route accounting

Increased sales volume without increased overhead

Streamlined and more flexible reporting

Expanded capabilities with reduced cost