The Mobile Consumer

Application Downloads Pick Up Pace after Smartphone Sales Soar

2010 will be a big year for mobile application downloads, with just under 6 billion mobile applications forecast to be downloaded, up from an estimated 2.4 billion in 2009. The rapid adoption of smartphones, registering a sales growth of 20% in 2009, as well as the proliferation of application stores are the major drivers for this expansion. In addition, two new smartphone platforms will make their debut later this year; Samsung’s Bada OS and Microsoft’s Windows Phone 7 Series. Both platforms, similar to Apple’s, will have proprietary application stores and are racing to populate these stores with winning applications.

The iPhone will continue to be the leading app platform, with a database of over 125,000 applications offering niche and localized content. Other platforms are still playing catch-up, with Android being the fastest gainer among them. ABI Research expects that with over 30,000 applications now available, over 800 million Android applications will be downloaded in 2010. Revenues from mobile app sales, however, are expected to decline by 2012, as competition has led to downward pressure on application prices; and a greater proportion of “must-have” applications will begin to have free or advertising-supported substitutes.